A wallflower, a keen observer of the minute peculiarities of human behaviour. Fascinated by all things visual and possessing an education in fine arts and music, I started making short experimental films and installations using video. Having grown up heavily influenced by independent American cinema and music videos, I quickly pushed into work on storytelling, camera work, and directing — though never becoming an official film school student. I worked as an editor, producer and photographer until I started directing music videos and short documentaries and fashion films myself. I currently work as a freelance director focusing on short image films and commercials.
Commercial directing enables me to do the one thing I really enjoys: solve creative challenges through a variety of approaches, in an ever-changing industry where new trends and technologies constantly rewrite the rules.